HKEX

We began by developing four distinct concepts, each offering a unique design style and messaging approach. Our goal was to break away from traditional campaign formats and create something fresh and engaging. After careful consideration, we chose to move forward with an illustration-based style. This approach allowed us to blend creativity with emotional resonance, giving the campaign a more personal and relatable feel. Through thoughtful design and storytelling, we created a campaign that not only aligned with HKEX’s brand values but also connected with their audience in a more meaningful and visually dynamic way.