From content experiments to an always-on marketing engine.
The studio had the right offering. The marketing needed a more structured approach.
What we changed
→ Content strategy → Social media system → Paid campaigns → Landing pages → Offer positioning
731K+
IG views in 12 months, up 95.7% YoY
116,687
Accounts reached, 57.6% new audience
+290%
Growth in engagements, largely organic
120
Leads from one campaign, 100% quiz completion
+59.5%
Growth in link click rate, YoY
Two years of compounding. A content system, a paid engine, and campaigns that turn attention into tracked bookings, not just views.
Organic Growth · Zero Media Spend
Taking a regional studio brand into new markets.
POLESTAR’S account used to be one studio’s voice. It’s now a network. Other host studios contribute content directly, and the page has become the reference point for Pilates education across the region.
What we changed
→ Regional content strategy → Brand communication → Social growth → Market-specific content
+266%
Impressions, 1,064,822 total, fully organic
+180%
Reach, 119,010 accounts reached
61%
Of reach from non-followers, new audience
+92%
Profile visits, 11,886 total
+28.4%
Follower growth
Zero ad spend behind every one of these numbers. Real educators and real community made non-follower reach the headline metric.
So, what do we actually do?
The System
We build the pieces that make your studio easier to notice, understand and choose.